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幼儿园推广实践

字体: 小 中 大 | 打印 发表于: 2008-8-07 09:21    作者: 七剑下天山    来源: 品牌谷

幼儿园的推广已经进行了快一周时间，对于一款在线儿童寓教娱乐的产品，针对幼儿园这样的渠道应该采用什么样的方式进行，只有通过实践评估出来。

目前是投入精力在一个当地比较高端的幼儿园开展。因为要使用这样的一款产品，儿童家庭要具备几个条件：

1、家庭成员要有一定的电脑操作技术；
2、家庭要具备电脑和宽带。

因此针对使用条件，选择了高端幼儿园的好处是，这些儿童家庭基本上都具备了使用条件。但幼儿园毕竟作为一个教育机构，不能直接的向儿童家长进行推销，因为家长将小孩儿送到幼儿园并支付学费是让儿童接受教育，不是让儿童成为推销的对象。

所以要让幼儿园有动力去推销产品，产品本身要具体两个条件：

1、产品本身真的可以给小孩子带来好处；
2、通过产品也能给幼儿园带来好处。

所以和幼儿园的推广不能太着急，只能慢慢的，循序渐进的进行。在这个幼儿园中班和大班的小朋友每周有一堂电脑课，通过在电脑课让小孩子使用该产品，让儿童真正喜欢他以后，通过小孩子给父母介绍，在结合幼儿园老师的介绍，让家长使用。

这样可能效果比较好，但是问题在于这种方式从进入幼儿园到小孩向家长提出使用要求，会经历一个比较长的过程，而且这种方式也不太容易复制到每个幼儿园，毕竟不是所有的幼儿园都有电脑课。

目前只是进行了不到一周的时间，那么这种方式在这个幼儿园还将进行一段时间以后再进行评估。
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  • llddww (2008-8-12 14:00:49)

    小孩子的钱最好赚了

  • nopq835 (2008-9-07 19:29:20)

    很好。

  • jklm522 (2008-11-10 07:42:10)

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